Jerry Hsu interview on the Chromeball

The Chromeball Incident had a chat with Jerry Hsu about his forthcming Made 2 part for Emerica that is being filmed right now, watching Spanky turn it around at Baker, his slams and injuries over the years, Osiris days and much more.

“Pro skaters are the most insecure people in the world. They constantly need reassurance. Is this cool? Did I do that okay? Should I do this again? Filmers and photographers seriously have to deal with so much insecure skater crap.”

Jerry Hsu Portrait

Soletech unleash ecological European facility

The ever impressive Sole Technology group behind the Etnies, Emerica and Altamont skateboard shoe and clothing brands have announced this week that they have opened a new ecological European office. The environmentally friendly building based in the Houthavens district of Amsterdam, Holland is said to host 60 solar panels that once hit full capacity, share excess energy to households in Amsterdam and a state-of-the-art geothermal heating and cooling system that accounts for a 40% reduction in energy consumption compared to a conventional system.

This is not the first time that the skateboarding co-founder and owner Pierre-Andre Senizergues have reduced their carbon footprint to actively bring us quality skateboarding goods from a sustainable source. Speaking about the subject in the past, Pierre has been quoted to say: “My goal is to leave the right footprint with Sole Technology. We’ve become a leader through the intelligence and hard work of our team of people. We strive for innovation and excellence in all we do. Together, we keep growing the right way in a healthy organic process.”

Long may it continue and long may skater-owned brands challenge the unethical ways of the corperations that are pushing their way into skateboarding. Read more about Pierre and his hard work for skateboarding from our interview back in 2006.

Emerica Laced Baker Figueroa shoe

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Emerica have unleashed the brand new Justin Figeroa Laced shoe this week. If you missed the various Laced reviews over the years on this very mag, then you will know that Emerica have a classic skate shoe here that have always been awarded the love they deserve.

Talking of awards, will Figgy take the Skater of the Year 2012? Hype says he is in the mix for the big one but time will tell the story very soon. This Baker Figgy collab from Emerica comes in black green and white, has a strapped tongue, full length EVA midsole, gum rubber outsole and a zigzag tread pattern to hug your grip tape. Look out for them this winter and supprt skater owned companies.

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Emerica vs Altamont Reynolds Cruisers

reynolds-cruisers-altamont-black-tan-largeA pair of these arrived on my desk last week and just opening the box gave me a satisfied smile that one can only recieve when appreciating shoes that are designed and run solely by skateboarders. The relationship between Emerica and Andrew Reynolds is one that should be recognised and saluted. Throw in Altamont and you know that these are going to be a strong purchase and that’s exactly what your feet feel like once slipped into these puppies. They are pure quality.

Andrew Reynolds wanted some ultra-slim, low profile boat shoes to skate and chill in, and the Reynolds Cruisers are the result. The mix of suede and denim work extremely well and should last way longer than your average thin suede-only skate shoe, especially if you are partial to blasting holes through the sides of yours due to ollie abuse, which should never be a problem.

The tongue gives extra support and the gum sole sticks to griptape like nothing else. In fact, after a few skates in these, moving around became easier ending in perfect grip. Overall, once worn in these work a treat. Try some for yourself this Autumn.