To get to the point, ‘The Important Nothing’ is really darn good and you should watch it. If unavailable in your bricks n’ mortar skate shop (R.I.P. SS20, support your local), you can get a copy from the Palomino.
Within a relatively small scene such as the UK, reviewing home grown videos is a delicate task, because they’re invariably a labour of love, by someone with admirable intentions who is likely to at least know someone you know. This small degree of separation means that each such review in our now extinct domestic print media has tended to be super positive. Who would say they didn’t love a work that someone has slaved over, with little commercial return, especially if you could conceivably session a spot with individuals involved in the near future? But you also want to be credible. A review can be a recommendation.
With internet clips vying for attention, why should you, the reader, part with both money and time to watch a full length vid, if you’ve been told that each and every UK video is brilliant? I wrote that the Isle video was excellent, because it was, I’m now going to tell you the Science video is more than worthy of your 25 minutes and £10, because it assuredly is. Unfortunately there are a number of videos that came out between these two offerings that are less than great. Because we’re all friends here, those sub-par offerings are left unmentioned rather than subjected to some narcissistic display of mean-spirited wit.
Science are an interesting outfit, and are part of the movement of small firms that are increasingly important to our culture and lifestyle. To distill an argument advanced in some detail here, the act of ‘just doing’ something, like setting up a small skate firm, stamping your tastes onto a corner of the market, keeping yourself motivated in the face of the pressures of adult life, connecting to other scenes and firms, and hooking up a community of like-minded skateboarders not only keeps skateboarding diverse and unique in the face of increasing commercialisation, but it helps us pursue our essential reason for being – the urge to create (our “species essence” in Marx’s view) – that is so often lost in the alienating experience of the 9 to 5. And when motivations are this pure, the outcome is more often than not cool as fuck.
Starting in 2006, owner Chris Morgan has been responsible for the lion’s share of the brand’s look and feel, and is behind the editing, design and large part of the filming of ‘The Important Nothing’. His interview with Crossfire is a good read, and provides detailed insight into one man’s personal vision of skateboarding balanced with a keenness to frequently collaborate (including with big names like Sergej Vutuc and Jon Burgerman and team rider Sam Taylor). Aesthetically, Science could be placed within the tradition of post-Blueprint 1.0 UK companies that combine unashamed artiness with an appreciation of gritty UK street scenes, 90s callbacks and golden era hip hop, soul and lo-fi indie, alongside Landscape, the National Co and Isle to name the most obvious. Where the National have looked to the hot shit that comes out of Sweden in their team line up and video aesthetic, Science make connections with the equally hot Japanese and SF scenes – and ‘The Important Nothing’ has strong similarities with recent Japanese independents like the Lenz videos.
Ph: Dan Tomlinson ollie noseblunt transfer by Chris Morgan
The filming style is unobtrusive, and avoids the closer-than-close fisheye steez currently en vogue and beloved of the Magenta bros and some of the aforementioned Japanese films. There’s a nice nostalgia, with a lot of black and white and deliberate graininess (and the jazz intro keeps things far more classic Stereo Super 8 than Palace VHS), with callbacks to a 90s hip hop appreciation of kung fu movies and frequent flashes of primary colours complementing the lovely DVD packaging and Science’s graphic output and logo. The soundtrack fizzes with a nigh on optimum balance of hip hop, soul, stoner rock and indie that made me think of some of the classic UK and East Coast vids – with Dan Magee, Josh Stewart or Chris Mulhern likely to be pretty stoked on the choices. Rounding off the ‘just right’ mix of characteristics is the 25 minute running time – if my knee wasn’t jacked, I’d have picked my board up and raced into the grotty streets of Long Eaton as soon as the credits rolled (in stark contrast to the soporific effect of the 1 hour plus running time of certain very big budget hammer fests).
Highlights from the skating includes London-resident, Leicester ex-pat and prolific scribbler Sam Taylor and his quick feet, loose style and mastery of wallrides and no-complies. Pete Buckley, whose time in Sapporo, cements the Japanese connection, rocks a classic Girl/Choc (circa Mouse/Paco) steez and boss man Chris Morgan can do stylish new-old (no-complies) as well as old-new tricks (refuting the assumption that 30+ skaters can’t do good flips). I dig any Luka Pinto stuff since his Eleventh Hour section, and really like how he and Glenn Fox have established this unique style that Channel Islands (get it?) Quim Cardona looseness with Magenta quick-feet.Ben Cruickshank reps the lanky-tech (more golden era Girl/Choc – gangly natural street styles of Shamil Randle) and the dope Saafir track.
Dan Beall has been another favourite since his standout Baghead Flats section. Dan reps a different fine vintage of street skateboarding, strongly British in style – the nimble precision honed on rough terrain that other slight-of-frame bros like Welsh Tommy and Jin Shizmizu also rep.
The premiere went off.
There’s a rad SF friends section that includes relatively well known locals like Tony Manfre and John Lindsay and the combination of spots doesn’t overkill the hill bombs (and includes Fort Miley, some DIY spots and street that isn’t sloping at 45 degrees). Dan Tomlinson is sick, with powerful pop and clean trick selection, that contrasts with Josh Cox’s unusual trick bag and manny mastery. Holdtight London alumnus Joe Sivell holds down the last section, with Roots Manuva setting the scene for tech and fashion that throws a contemporary British-take on early 2000s Puzzle glory days. Remember Stephane Giret? I’ve been betting a pirate’s hoard of gold doubloons on a come-back for both the tricks and the wardrobe of that brother, and Joe’s leading the charge to make sure I’m soon a wealthy man (and laughing at the rest of you as the pound sterling continues to fall through the floor).
I don’t want to do this video a disservice by listing too many historic references (that many of you won’t have been around for… but I’d bet more doubloons, and maybe a bronze cudgel and a horned helm, that Chris Morgan knows exactly what I’m talking about). Suffice to say, a bit like Pontus’ amazing Polar video, you can enjoy it equally as a fresh feeling contemporary offering, if you have the gift of youth, or as a life affirming, knee cartilage re-growing re-up of a certain era that burns very brightly in our sub-cultural memory.
Chris Lawton
Ledge fiends then filled the quad with tailslides, nosegrinds and more on the 
A friend of Science Skateboards has built an amazing looking mini-ramp in their home so I guess it was only a matter of time until an edit of one of the Science heads tearing it up.
