Lakai have released a phenomenal advert for the Carroll 5 shoe today adding more supreme art direction to their already impressive video production history in skateboarding. Lakai say “..this could be one of our greatest pieces of commercial work to date.” And they are not wrong.
Directed superbly by Federico Vitetta who has brought us so many great skate edits and the sterling work of Johannes Gamble, Carroll’s new shoe promo breaks all expectations and raises the game once again in terms of how creative people who are involved in skateboarding can be. Watch this and get hyped.
We were at a loss when the site went down yesterday, especially when we had stuff like this with no ‘add new post’ page to put it in. Many of you keen web surfers would have seen this video already but even if you have, watch it again.