In the past year Element have gone from strength to strength; the online release of Trio gave skateboarders an unexpected tour de rad from three of their most ‘proper’ skateboarders. That is to say that none of them have ever had to politic-tac their way out of a bad reputation for their activities outside of skateboarding. Why this was unexpected didn’t surprise me too much, even if Element have consistently provided skateboarders with excellent hard goods and above average videos it’s always cool to turn your nose up on the big guys. But for people to still be surprised when the Europe-based Get Busy Living exploded on the web (for free, again) that Element were capable of something so worthy of reaching for that rewind button (or for our generation, awkwardly finding the exact spot on the timeline of the stream and failing but not complaining because the whole section was bonkers), is beyond me.
Let’s just look at the roster for the Euro team: Michael Mackrodt, Janne Saario, Ross McGouran, Marcus Apes, Pirkka Pollari – all are names associated with very good things, maybe one or two funny looking hats but nothing more. The hype machine for this video should have, theoretically, exploded into a cataclysmic fireball throwing shards of excitement into everyone. Hopefully, with this and Trio combined, everyone can expect more gems like this in the future – these were both free, don’t forget.
Talking about what’s in the video itself is essentially redundant given the obviously amazing content, whatever I say is guaranteed to be filled with hive mind commentary. The skating is otherworldly. Marcus doesn’t hesitate to make heads explode with one particular 5-0 grind that’s probably better than any other. His ender is a bed-shitter too so watch out. Phil Zwijsen does some late shoves and fullpipe airwalks to a heft cover of Prodigy’s Fuel My Fire. Ross McGouran has more board control than more or less everyone in the continent. Pirkka has a disgustingly good section, Janne Saario’s first trick (or line on two wheels) is impossible even in video games and Mackrodt dances on ledges and skates mammoth spots. And to close, Guillaume Mocquin get’s hesh and if that isn’t proper then I don’t know what is. The gap to backlip aint nothing to fuck with.
Basically, it’s one of the sickest videos (not online video, not DVD but all encompassing video) to drop in a very long time and that’s exactly what everyone else who’s seen it is saying. The filming is perfectly framed, and HD looks so encouragingly awesome when it’s not subject to an editor who’s a little too liberal with the slow-motion. The colours, man, everything looks sublime.
You can watch the video online, in HD for free below. Let’s shut the door on politics and welcome radness with open arms.
Element Skateboads Europe – Get Busy Living from ELEMENT SKATEBOARDS on Vimeo.