Soletech, Huf and Lakai speak on sports brands


Many of you who visit us daily would have read our interview with Soletech owner and founder Pierre Andre Senizergues who spoke openly about sports brand culture within our scene in January this year. This topic is discussed further with HUF founder Keith Hufnagel, Lakai Brand Manager Kelly Bird and Senizergues this week who share more views on the debate as the backlash against corperate sports brands in skateboarding gathers pace.

“When you’re a skateboarder, whether you’ve started your own brand or depend on your sponsors for your next check, you are investing your time and hard work for the love of it – you wake up to go skateboard or work because you are psyched on skateboarding and want to involve yourself in it as much as you can. So when it comes to decisions being made about skateboarding by people that are not personally invested out of a passion for skateboarding, then it becomes a concern as to their motivation.”

Read the full article here.