In an age where mainstream brands outside of skateboarding have come in and flexed muscles with large wads of cash with no scene history whatsoever, you have to admire the loyalty that Ryan Sheckler has shown to etnies. Fifteen years has gone by since he joined the brand and he is still one of the most consistent performers on a skateboard out there.
That loyalty is a rare sight in this corporately challenged landscape, especially in a recession, but I guess when you are dealing with a company that is 25 years young, and run by skaters who get out of bed for the right reasons everyday, it’s worth pledging your allegiance for. Take note.
So here it is, UK skate videographer Mike Manzoori and etnies have rolled out a tribute video looking back at those 15 years of service with Oliver Barton, Ricki Bedenbaugh, Atiba Jefferson, Manzoori himself and Arto Saari. Enjoy.