No show boating with sushi and fast cars at this shoe launch, just straight up fun with the homies of Lakai for the new Vincent Alvarez pro number at the Griffith Park ditch. Can’t wait for BBQ weather to hit our shores again.
Despite the breaks failing on their tour van and skidding off the road, this heavy crew with TNT, Raven Tershy, Nuge, Pat McClain and Rowan Zorilla got stuck into gnarly spots for this latest Skate Rock video for Thrasher.
Fresh off the back of their last retro graphics line, 5BORO are about to roll out another series in homage of the VHS video tape. Pro models from Rob Gonyon, Silvester Eduardo and Jordan Trahan are available. Ask your local skate shop about them if they float your boat.
Categories
Magenta’s “More Cruise”
Leo Valls has compiled this smouldering new edit with tons of outages from Magenta’s newest video “Just Cruise”. Featuring the whole Magenta family alongside a load of friends. Flatspot inducing feet and fire fuelled lines, all set upon their Parisian home turf.
Nothing like a pool sesh. Lance Mountain, Eric Nash, Stu Graham, Peter Hewitt and Jeff Grosso get amongst it for Cannon Fodder.
Categories
Emerica The Hsu G6
The last time I was sat with Jerry Hsu was at Meanwhile Gardens in London years ago. The poor b’stard had slammed hard and put his shoulder out which meant game over for his trip but he was still full of beans. His resilience is partly why he’s one of the most respected out there though, he’s an innovator who has melted minds over the years with his skills on a rig and no doubt will do again in the future.
This month sees his new pro shoe, the G6, hit your local skate shop and it has been designed to almost perfection. I’ve had a pair on my feet for the last 2 weeks and the first thing you notice is the comfort involved as they firmly cup your feet with a cushion type feel. It’s a protective feeling you only get from wearing mids too, something I’d completely forgotten about as my feet have been hugging slim vulc lows for ages.
These vulcs are super light, a remarkable difference from his last pro model. They also feel a lot slimmer too with support coming from every angle. This support comes from the upper inside the shoe, known as a G6 Welded Frame, from Emerica’s spiel. It works a treat as your feet don’t move about at all.
The only negative is the beautiful red insoles tend to leave your socks pink after the first few sessions, so best not to wear whites if you don’t want them pink. It washes out fine though so hardly a biggie. The Rebound Foam they use in their insoles should give you adequate support when hitting up stairs and rails too, if that’s your game.
These are top mids. Solid design and engineering once again from one of the best skater owned shoe brands of all time.
Go find them in your local SOS and get hyped for MADE Chapter 2 coming soon.
Zac
Categories
“Brick” Online Bonus footage
The Bust Crew’s latest production Brick has a bunch of extra footage released today by Bill Rosenstock with more footage of Gilbert Crockett and the homies in Virginia.
Ed Selego, the former Habitat pro and co-owner of respected skater owned shop MIA in Florida, has spoken of how the skate industry has changed tenfold since the involvement of sports brands. Speaking in a very open and honest interview, he explains how billion dollar corporations have treated independent skate shops with disrespect since they bulldozed their way into the skate scene.
“Nike was the biggest problem for us. We had many good years selling their product, but at the same time they pushed tons of product on us that didn’t sell. They used shops like ours for years to establish the Nike SB brand. Then they opened up distribution to all the corporate stores and started selling direct to consumer. Being the number one shoe brand wasn’t enough for them. They had to exploit the brand to appease Wall St. and their shareholders. They did this with no plan in place for all the skate shops that struggled over the years. They loaded everyone up with a ton of debt then dumped us. It’s really irresponsible for such a large brand to do this and harm the very industry that they have come to be a part of. There is no better example of corporate greed.”
It’s a conversation that has been brewing amongst skater owned shops for years and finally the cracks are starting appear as capitalism exploits the roots of the core skate scene.
Read the full article here.
Categories
Mike Manzoori – Rehash
Mike Manzoori ruled the roost here in the UK back in the day. Sidewalk have Rehashed some fine moments in homage to one of the UKs finest.
If you love the quirky skating that Jason Park has in his game then press play for this latest footage shot at his home island of Oahu, Hawaii.