Watch: Brand new Sims video

Sims has unleashed a new video to kick 2011 in perfect fashion.

The rapper, part of the Doomtree Crew, will be releasing his new album Bad Time Zoo via Doomtree Records on February 15th. Take it from us, the album is an absolute banger so press play below on Burn It Down and become a Bad Time Zookeeper like the rest of us at Crossfire HQ!