It’s not the first and we are sure it will not be the last but you would have had to be a ludite not to have noticed that car manufacturers have decided to associate themselves with skateboarders.
UK riders Benny Fairfax and Pete King took offers from the worlds biggest brands to get by and various adverts have used skateboard technical prowess to fuel their ad campaigns.
Now though, an entire concept has been aired by the Discovery Channel based on the very planks that rule our lifestyles – click here for what some people believe to be the future of vehicles…