It’s official. Shane O’Neill has just announced on his insta just now that he will be joining Primitive Skateboards alongside new partner Paul Rodriguez. O’Neill will become part owner in the brand as well as a pro.
“I now ride for and am part owner of Primitive, they also have let me hire my friends for filming, photos, edits and really anything they need. Paul Rodriguez is one of my best friends and it only made sense to make it happen. Either way we are stoked and it’s all about the skating not the politics, hope you enjoy the part Dec 1st on Thrasher”.