Paul Rodriguez announces new skate company

There’s been much speculation of what exactly P-Rod has been planning since he left Plan B last summer, but now it’s all out in the open. Primitive Skateboards has been born this morning with the team line up of Paul Rodriguez, Nick Tucker and Carlos Ribeiro.

“For more than 17 years, skateboarding has been my passion and my life. To create my own board brand and have a chance to be a part of skateboarding beyond just being a pro skater is a dream come true. So after nearly 10 months of silence, I’m excited and proud to announce the arrival of Primitive Skateboarding and introduce our amazingly talented team riders, Nick Tucker and Carlos Ribeiro. Thanks to all of you for the continued support and I hope you enjoy what’s to come!”P-Rod

New Primitive decks will be available worldwide on May 1st. Inquire at your local skate shop on what’s coming, but for now, take in the limited ‘Gold Eagle’ decks that have launched today at the Berrics and sold out in an instant.

Look out for footage dropping later today and see more deck graphics and info here.