They call it “the first soda that is also a tool” and that’s exactly what you get on the tin. PepsiCo have devised an extreme sports function in their new Mountain Dew bottles that can assist with “the 50% of a skateboarders time spent on fixing stuff that breaks”. Big quote huh?
We cannot remember spending so much time on broken skateboard gear, in fact most of the stuff we ride is damn good and hardly ever breaks. Saying that though, would this come in handy if your wheel nuts suddenly went South? You decide on this new cunning marketing ploy in the comments below.