Organika are now celebrating over 12 years as a roots skater owned company since since it started out, but until now it has purely concentrated on wood instead of threads. This month, co-honcho Karl Watson has launched his new Organika Clothing label and discusses the smiles behind the miles that are between San Francisco and UK shops that are stocking his clean lines this week. Get to know…
When you first started Organika, did you have a vision for doing a full clothing line? If not at what point did you decide to expand the brand?
When Troy Morgan and I first started Organika Skateboards in 2001, we had no interest in making clothing as well. After seeing how good DGK started doing with clothing we decided to eventually do the same with Organika. We waited for a bit because its all about timing and our time is now.
You were the founding member of the LRG skate team and had a great deal of input into that brand over the years. How did that experience play into developing your own line under Organika?
Yes, I was an integral part of LRG’s image and vibe but LRG became a monster because of their great ideas and designs. I intend on using my experience with them and possibly incorporate certain aspects into Organika Clothing.
You have always had a unique style with both your skating and the way you dress. What influences your style – especially when it comes to the clothes that you like to wear?
Thanks! I just don’t follow trends. I guess that’s what makes me, me.
When you were developing the Organika clothing line were there certain designs or pieces that you had in mind from the start – if so, what were they?
Yes, the Woods Jacket and the City Nature stuff is my favorite. I really just wanted to keep the line simple yet stylish. You know, something you put on and it automatically makes you feel better.
How would you define the Organika aesthetic when it comes to the clothing?
Organika’s aesthetic is cleanliness. We represent the people who keep it clean!
What’s your favorite piece from the Fall 13 line and why is it your favorite piece?
Woods Jacket. I get complemented every time I put that thing on, but that’s not why i like it. I like it because of the pockets and the color. It just feels good when I wear it.
Being that SF is known for having it’s own unique style, did growing up and a living in the Bay Area influence the design of the clothes?
Not really, that influence will come later on in future lines.
Now that you’ve released the initial offering where do you plan on taking the line next?
I plan on exploring many different options, materials, and concepts to make quality products for our fans.
Are there any special or signature pieces that you would like to make in the future?
As for now we are not thinking along those lines. But we never know what the future holds.
The line has had a great response so far, how does it feel to have your vision embraced by the skateboarding community?
Seeing people wear the clothing has been the best experience yet. I think to myself “hey, I had some part of that”, it truly makes my day. I want to make it special for anyone who helps grow with us.
Check out the new collection here.
KARL WATSON FOR ORGANIKA from KAYOTV on Vimeo.