Flip Skateboards UK Demo, London

The last time Flip came to town back in 2008, some may remember that online cynics stated that their team of ‘little kids’ were never going to compete with the big boys. Here we are five years later and guess who is dominating every contest worldwide and has taken X-Games, Tampa Am and even the cherished prize of all that is Skater of the Year amongst others? Never, ever underestimate Flip Skateboards. They are Britain’s flagship skate co – the original, the most forward thinking, and the very best.

flipdemolondon2013_crossfireThis demo was announced only 2 weeks before they landed at Heathrow. David Gonzalez and Curren Caples could not be present due to family unforeseen commitments and they are both in our thoughts today as family alays comes first. As Flip take this family aspect of life so seriously, they pulled out every stop to make this demo as good as it could be for you without two of their finest team riders. With Ben Nordberg dislocating his elbow in the week proceeding the demo too (get well soon mate), demo monster Greyson Fletcher flew into London with very little notice as cover. He had just spent time in Europe smashing everything he skated to pieces, including taking the prestigious first place spot at the Prado Bowl in Marseille last week, and had flown back to California. All options were looked into to make ammends for these changes in the week leading up to this demo, so hats off to all involved for making a mammoth effort to appease the visitors who attended this one. I cannot express how much effort went into this.

As Alec Majerus was clearing customs at 4.30pm, a crowd was forming at BaySixty6. It’s the hottest day of the year by far with the temperature hitting 29/30′. BBQ smoke filled the skies all over the city, skate sessions turned into lazy drinking sessions and those who turned up to welcome this crew should be highly commended.

The legendary Arto Saari was in the mix and skating on British soil for the first time in years, alongside the masterful Louie Lopez whose trick ratio is filling the bag these days. His Minnesotan friend Majerus showed why he took Tampa with ease last year, and Fletcher, well, you have to see this bloke to believe. He flies like an eagle with absolutely no fear of anything in front of him. Shouts to upcoming UK ripper Charlie Birch too who was invited to join this crew today and once again impressed all.

Overall it was a roaster and these beautiful photos from Maksim Kalanep tell the story of Flip’s visit alongside Ryan Gray’s swift footage from Sidewalk. Many thanks to Ian and all at Flip, all of the Bay66 staff, Ben Powell for mic action, and all who spread the word for us in short notice on this exclusive London event.

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