Music News

Dead rockers to be in new TV ad

Joe Strummer, Joey Ramone, Sid Vicious and Kurt Cobain are all to be in a new advert for Dr Martens.

The late musicians will appear as angels wearing the DM boots and their images have been cleared for use by Corbis who supplied the original photographs. They were then enhanced and retouched for the ad campaign.

Of the campaign, the company said:

“We wanted to communicate that Dr Martens boots are ‘made to last’ and we discovered that these idolised musicians wore them. Showing them still wearing their Docs in heaven dramatised the boots’ durability perfectly. And, as images, they feel very iconic.”