Manchester garage pop mob Spring King have just dropped a new video for their debut double A side single ‘Mumma/Mumma pt. II’. This clip is pretty unique, fusing two different music videos from two different directors into one freaky visual.
‘Mumma’, part one of this visual, is a piano bashing, catchy as they come, garage pop ditty. Leading line “She got it from her Mumma” makes for a sing-a-long chorus that soars, with the underlying narrative of this track about a girl struggling with addiction.
The video was directed by Patryk Bychowski after hitting it off at a chance meeting with the band at a car park party in Poland. After much bonding over a mutual love of Ariel Pink and vodka, the band entrusted Bychowski with full creative control for this visual resulting in something quite bizarre. Watch this sorry animated sole get repeatedly sucked in by a personified pair of jeans.
This collaborative flick turns a corner both sonically and visually for ‘Mumma pt. II’, directed by Jodie Canwell. Tarek Musa and his gang take a slow drive through the suburbs to this eery reprise. An agreeable contrast to the upbeat pop sensibilities of part one, these dark jazz tones will hit you deep down.
Catch Spring King live over the coming weeks at these dates:
11th February – The Social, London
5th March – Sebright Arms, London
6th March – Soup Kitchen, Manchester
Read our take on the cracking debut album In All This Muck and Dirt here.
‘Mumma’ will be available from March 3rd on ParadYse/Transgressive Records.