Sub Pop have just launched a new imprint called Hardly Art Records.
The imprint’s first signing is Arthur & Yu from Seattle and will see their album released in June of this year. Their sound has been described as “hazy, layered vocals that float over textural acoustics and draws inspiration from the Velvet Underground as well as the studio experimentation of Lee Hazlewood”.
This is definitely one everyone should be keeping their eye on in the future.