Microsoft yesterday brought out their Zune player in the US, in the hopes that it will rival Apple’s iPod and iTunes. Microsoft themselves admitted it would be hard and that they were playing the David to Apple’s Goliath and the man leading the marketing of the Zune said “We would like people to say there’s a clear No. 2 in the marketplace.”
The Zune player will be sold at around the same price as the iPod with Microsoft’s main distinguishing feature being the inclusion of WiFi technology which will allow limited sharing of files between players.