Jimi Hendrix‘s image is to be used on the front of a drink.
The legendary guitarist will have his face put on Liquid Experience, a non-alcoholic drink, which will be in shops in April. However this has angered and upset many fans including Flea from the Chili Peppers, who said:
“To see his image and the beautiful feelings it has created in me cheapened by advertising is very disappointing.”
However, it is said that the profits will go to an unnamed music education foundation.