Dr. Dre has launched his new headphones.
The Beats headphones were the invention of Dr. Dre and Interscope Chairman Jimmy Iovine with both men wanting to deliver normal headphones that could deliver sound replicated from the studio. Dre has said of the headphones:
“Artists and producers work hard in the studio perfecting their sound, but people can’t really hear it with normal headphones. With Beats, people are going to hear what the artists hear and listen to the music the way they should – the way I do.”
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