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Action Bronson

Action_Bronson_Easy_Rider
Action Bronson
‘Easy Rider’
Vice Records

It’s so rare to see a hip hop video in 2014 that isn’t crammed full of bikini clad women, shaking what their mothers gave them to a crew of leching young men in bucket hats, exhaling blunt smoke from their noses and waving $100 bills around like they just don’t care. In fact, it’s rare to see any music video with such fine attention to detail and all round good taste as Action Bronson‘s new cinematic masterpiece, ‘Easy Rider’. Inspired by the movie of the same name, director Tom Gould has crammed as much jaw-dropping action into five minutes as you’d suspect to endure throughout an entire Tarantino flick.

From the opening scene depicting a crazed Bronson, hurling machine gun fire into a warzone whilst screaming, “don’t let me die!”, to the closing shot of his Christ The Redeemer stance atop a desert mountain to a sunset back drop, this video has got more guitar solo’s, bar-brawls, Harley Davidson’s and acid trips than you could shake a stick at. Could this be the best hip hop video of the year?

‘Easy Rider’ is taken from Action Bronson’s forthcoming album, Mr Wonderful, due later this year via Vice Records.