When Jean-Marc Soulet and Abbe Nyberg (pictured together right) started the Swedish skateboard brand Newsoul Skateboards last year, I’m sure neither of them anticipated the irrefutably and phenomenally viral nature of their straight-to-online debut video feature ‘You Got Soul’. It’s unlikely for anyone tuned into the skateweb to have not stumbled across the flourishing entrepreneur and esteemed shralper, Abbe Nyberg, his name written in the blue text that makes that arrow of your mouse turn into a little pointy finger. Behold the power of the digital age; more names are being linked than ever but it makes the truly talented almost impossible to miss.
Should you have clicked your finger on Abbe Nyberg’s name, chances are you would have been directed to his section from You Got Soul which racked over 200,000 views in just a few days. That’s the kind of rapid video success stories reserved exclusively for Kanye West and videos of cats doing adorable shit. To see someone whose name isn’t exactly most excitable youtubers’ go-to search and someone whose style and trick selection is unique to the point of being vilified by the same, it was wonderful to see the well deserved universal love rise above the usual forgettable fog that clouds up the internet.
Be sure to not group the rest of the video in with that fog. It deserves just as much blue text linkage as the young Nyberg’s properly breakthrough part. Abbe’s business partner Jean-Marc Soulet takes the opening section and I wouldn’t be too surprised if his superbly baggy bottoms have a practical purpose of concealing his bionic legs because the concept of human legs achieving such awkward and brilliant ledge combinations and flips out of manual is something I’m unable to fathom. Though well executed simple tricks have been something of a constant trend since Jamie Thomas welcomed us all to hell, it’s awesome that the head-rubbing tricks that I can’t even name are just as encouraged in 2010 as they were in the early 90s. Soulet starts as Nyberg will later carry on, be prepared to scratch your noggin a lot with this one.

After a brief segment set to awaken memories of how frustrating it is making a skate video , Filip Almqvist is quick to remind us how rewarding they are when they’re finished. Almqvist boasts an accomplished style that both summons and rises above the aforementioned well executed simple trick trend, often tailsliding that extra foot of two before getting that compulsory flip out. Erik Nylander shares his song and is a fresh blood who is running down the path to blowing yo’ mind in the future. Watch out for this kid. Just try not to be jealous by how disgustingly potential-ridden he is. Skating with the likes of Jean-Marc, Filip, Abbe and friends can only be fun, constantly motivational and inspiring; such is the vibe of this entire 15 minute video.
The calm before the storm comes in the form of something that’s always been a personal favourite feature in skate videos, the collection of goofy footage. Rather than save these for the often-skipped credits, here we see the stuff that really makes going out skating fun set to a tune reminiscent of the similar in between section snacks that cut up Flip Sorry. Then it’s up to Abbe Nyberg to close the video and we all know what happened there. If you don’t, then join in on the viral fun and tell all your friends because the reason why this section has been posted everywhere is for a genuine reason. It’s not because he does stupid backflips down stair sets, it’s not because he does tricks without looking, it’s not even because he has an awesome elmo jumper, it’s because he’s a straight-up amazing skateboarder. Like, properly holy shit amazing.

But let us not forget the big picture here, Newsoul as a collective are exactly what they claim to be: an honest skateboard company whose focus is to bring together people through a mutual love of skateboarding, having fun and apparently cool elmo jumper. From the plethora of youtube comments alone it seems that they’ve achieved exactly that despite only being in business for a year. They’re already receiving emails from those wishing to buy their products from outside Sweden so say what you want about videos going straight online… if you’ve got a message to put across then there’s nothing stopping you from getting it out there now. If it’s as good as this, people will not only pay attention, but talk about it. Lots.
Bellend Sebastian
Despite this year’s staggering quantity of quality DVDs and increasingly astounding straight-to-web videos, it still comes as no big surprise that one of the most anticipated releases comes in the form of the subtle and nostalgic third offering from 


Silas Baxter-Neal has left me speechless again. He’s one of the candidates for the best skaterboarder of whatever time he intends to spend his career skating in. The SBN era is something I’m very glad to be a part of (even if it’s from my chair). I mean shit, he literally 50-50s over an entire bridge. Regardez ici s’il vous plait ->
From all accounts, 
The third instalment from the mass-touring, beer-swigging, tent-pitching, concrete shredding marriage of hesh and fresh sees 
Einmal Reicht (or ‘Once Is Enough‘) is at once an eye-opening scene video from the young, Berlin-based 
Elephant Direct is a visual project by two of skateboarding’s most traditional filmmakers, Jeremy Elkin and Jason Auger. Following in the spirit of Elkin’s Lo-Def, here the work is compounded into a temporary online stream that serves as a tribute to the working class. In today’s post-‘throwaway’ era, senses and memories are all too regularly put under a general anesthetic at the hands of both oversaturation and too many nameless kids doing 360 shove-its better than you could. And consequently, the relationship we form with skate videos rarely extend beyond a one-night stand of gross hyperbole and pressing a fucking ‘like’ button. Enter Elkin and Auger, determined to maintain that sense of mystery and memorable hand-made personality that made the likes of Video Days what it is: something that can never be described as ‘throwaway’.
Whatever stance you have towards the somewhat conservative nature of 
Videos from companies as big as 
Let’s face it, the internet generation may offer us skate videos on a daily basis but how many of them carry that sense of homemade fun that made us all start skateboarding in the first place? The ratio is very unforgiving, while I couldn’t even guess how many videos have dropped this year, I can count on one hand how many were actually fun. But just one look at the packaging of 
I have been sitting on this review for two weeks, still hesitant to write it even now. The issue with skate videos is that they have the awful tendency to rise up and fall out of the ever-shorter attention span of skateboarders who lurk the internet specifically for that one quick hit, that three minute section that’s perfect for those three minutes only. Every week I hear or read the phrase ‘that’s literally the best video I’ve ever seen’ and it made me a little nervous when my brain’s hypophysis was sending those potential hyperbole-ridden endorphins around my body on the first watch of Pontus Alv’s newest film. I simply couldn’t bring myself to physically write that this is not just the best, but the most important skate video I’ve ever seen so soon after watching it. Films must be watched again and again, they must be researched and you must speak to the director before you should even consider talking about it in such a way. So, over the next two weeks I did just that and I’ve reached a conclusion that I imagine won’t change any time soon.
