The ‘Pimp My Pak’ competition is Eastpak’s challenge to concert-goers to test their creativity to the max. At each date of the UK leg of the Eastpak Antidote Tour, fans are being encouraged to bring along their very own customized Eastpak backpacks.
Eastpak are of course famed for their backpack design but they want to see what the British public can do to make them extra special. So, get out your sewing kit, paints and best artistic imagination to the ready and have a go at making your own backpack stand out amongst the crowd. At each date, special Eastpak representatives will be keeping an eagle eye out for those who’ve made the most effort and they’ll pick one very lucky winner who’ll receive assorted goodies from Eastpak and the bands involved as well as the chance to meet and get their picture taken with Flogging Molly and Street Dogs after the show! What more could you want?
UK 