When you hear news of a new rider for a team like, oh let’s say Zero, not that I have anything against them by all means. You kind of have a pretty good idea of what to expect, and most of the time, you’ll be spot on. Teams like Zero have an established image amongst their skaters, and whilst that isn’t necessarily a bad thing, it’s always interesting to see a company that completely destroys that concept.
Which is exactly what Andrew Reynold’s clothing company, Altamont have done. Handpicked by the Boss himself, Altamont are introducing four new riders to rep the clothes and to spread the word of ’embracing diversity’. Three have been announced so far. They are – the incredibly talented Kenny Hoyle, shredder with a total skate and destroy attitude, Sammy Baca, and smooth operator Theotis Beasley.
Another rider is to be announced shortly, so be sure to check out the Altamont Myspace and look into the blogs as they come in.