Shellac are one of those bands that you’ve come to expect a total opposite reaction from. Whatever the issue might be, Steve Albini’s waving two fingers to the norm in some way or another, so, naturally, Shellac have circulated a note to the press to accompany the announcement of Dude Incredible, stating that there will be no mucking around whatsoever with this album.
The “press release” contains a host of (what we’ll assume to be) Albini’s anecdotes.
“This is Shellac’s fifth LP. Recording took place sporadically over the past few years at Steve’s ELECTRICAL AUDIO studios in Chicago.”
“There is no comma in ‘Dude Incredible’; like Sir Duke or King Friday, for example.”
“Both the CD and LP version of Dude Incredible come packaged in a chipboard album jacket with two high gloss, full color monkeys on the front cover.”
“Audio quality is paramount, as always, with Shellac. The LP was mastered entirely in the analog domain, using the DMM (Direct Metal Mastering) process. The LPs are being manufactured at RTI in Camarillo, CA, using their HQ-180 system. The pressings are 180 gram audiophile quality.”
“This record will have no formal promotion. There will be no advertisements, no press or radio promotion, no e-promotion, no promotional or review copies, no promotional gimmick items, and otherwise no free lunch.”
“The band will continue to play shows or tour at the same sporadic and relaxed pace as always. There is no correlation between shows and record releases.”
Get your pre-orders in here.